1. Convergence occurs in the communication and mass media field because these fields own and
operate the majority of mediums used to communicate. The two conditions that lead to convergence
are participatory culture and collective intelligence.
2. The three kinds of The three kinds of digital convergence discussed in the article are social media converging with news media, grassroots media converging with mass media, and new media converging with old media.
3. Convergence has created many different social impacts. The power of public opinion has increased ten-fold, so, being able to control it is imperative. Ideas flow at a faster rate and images and stories are shared in an instant. Companies and industries have to reevaluate their positions in society, merge, hire new specialists, etc., which all have an impact on the job market.
4. No, the two converge. These mediums will always exist, just their form will change. They may try to gather functions of the new media in order to stay relevant. No matter what, the synthesis that occurs never completely eradicates old media.
5. The producer and consumer now work together to create mass communication. The producer must cater and bend to the will of the consumer, or else they will find a producer that will. Therefore the producer loses a lot of power and control over how they operate. Media consumption must now be marketable; pure existence isn't enough.
6. Communications and journalism professionals must adapt to all forms of digital communication. They will have to learn how to write in smaller bytes, navigate many stories quickly, and offer tricks that pull in the consumer. It must span all of the media formats, whether identical or tailored, and must be immediate.
