It’s the Audience, Stupid!
What is the new approach to storytelling and how is it being
used to broaden audiences?
The new
approach to storytelling integrates digital media. It’s fast-paced, relevant,
and has to keep the audience in mind. Reporters and news stations listen
closely to what the viewers want and deliver. This opens the content wide open
and allows the audience to expand.
How is digital media being used to engage audiences?
Digital
media makes the news content easily available to all types of audiences. Anyone
can read, post, comment, and share news. Better, anyone can call in,
participate in a survey, or throw in their voice.
Give three specific examples of how you can incorporate
storytelling into an article you write?
Storytelling is
necessary in order to engage an audience. First, It needs to have a narrative.
There needs to be plot: first, middle, last. It needs to flow. Second, it needs
to be compelling. Exploring the human condition is universal; recounting
personal experiences easily pulls in an audience. Lastly, it needs to respond
to current issues. Being a story requires relevancy. If there is an issue that
people are talking about, then keep talking about it!
All the Aggregation That’s Fit to Aggregate
What does aggregation mean?
Aggregation is
the sharing of news stories and media.
Why does the author describe Arianna Huffington as “the queen of
aggregation?” Go to the Huffington Post and provide an example.
Arianna Huffington is the “queen of
aggregation” because her website, The Huffington Post, does not create its own
material, but spreads others material. It becomes compartmentalized within
categories within the Huffington Post, altered a little, then shared massively. People trust the
articles coming from the Huffington Post, too.
Is aggregation a threat to professional journalism – why or why
not?
Yes and no.
Aggregation diminishes the creative work of the original writer by largely
paraphrasing and removing “superfluous” parts. This is a disservice to the
reporter and trains the reader to look for less from an article. It isn’t a
threat because professional journalism can evolve with it, and it is likely
that more money will be found in aggregation in the future.
Photojournalism in the Age of New Media
A professional journalist receives a photo captured by a citizen
journalist….
· What
are the positives?
-
The journalist gets free
media.
-
The citizen gets to help
write the news.
-
The media is present and
relevant.
· Why
does the professional journalist need to be careful?
-
The journalist wasn’t
there to verify the situation.
-
The citizen may ask for
compensation.
-
The citizen may have issues
with their ownership rights.
-
· Why
might the content of the photo be called into question?
- The photo could have been altered.
· How
does citizen photojournalist impact the job of the professional
photojournalist?
-
Journalists get the help
of the common citizen, who is eager to help.
-
The expertise of the
journalist is underminded.
