1. How does the interaction online become the key for YouTube video production community? Please use the media convergence concept to explain it.
Online interaction is paramount for the Youtube community. It allows for viewers to comment and provide feedback, and even allows the creator to then engage in dialog with the viewers. The creator can also use many tools like the "like v dislike" feature to get a general feel for how their products are being received. This is, in essence, the nature of digital convergence. It calls for an active participation and an engaged consumer, and Youtube delivers those concepts.
2. The article mentioned that the teens are mainly passively consumers of YouTube being on the periphery. But seven out of 10 most subscribed partners are teens and young adults. How do you explain this use of YouTube in youth?
The youth on Youtube are not interested in providing that level of feedback. They go as far as subscribing, and then are reluctant to provide feedback. I believe this is because, to the youth, there are always more options. There's no point in trying to change one person's behavior when they may move to another YouTuber that better matches their expectations.
3. How does YouTube use different techniques to create an online community that is different from other websites?
Youtube relies virtually only on their users to create their online community. They value everything and anything a user contributes to the community. They make these contributions clear and heard by the producer as well. At any time, someone within the community can use voices of their viewership to further develop their persona. The wide-open environment and plethora of content, threaded by constant dialog, has created a user-driven culture.
4. What is the next step for YouTube development? Please use the concept of participatory culture and media development theory we discussed to explain your answer.
The next step, no matter how far-fetched it may sound, is to create the YouTube experience as immersive and realistic as possible. The media development theory dictates that we look for media to be as "natural" as possible. We want to participate in a culture that is streamlined by technology but does not lose any of the natural sensations from face to face communication. Therefore, the next step is to create 3-dimensional experiences. Or, further, dabble in virtual reality and other simulators.
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