Podcast Questions

1.  How does podcasting fit into the organizational communication in business, non-profit, and academic contexts?

Podcasting can be a very effective tool in communicating any message, whether it be business, non-profit, or academic. It is an opportunity for an organization to create a segment of short or sufficient time diving into a certain topic. This is beneficial for marketing or brand building. It can be crafted in nearly any way and has a wide-open opportunity for creativity.

2.  Why does the speaker say that podcasting extends message?

The speaker believes that podcasting extends the message to a more personal sound. It adds the personal element of voice to the communication. Different types of people will align better with listening to someone's voice, or, their availability is restricted to listening. Lastly, it allows for someone to speak at length about something, or have a real-time conversation broadcasted for someone to listen to at any time.

3. How does podcasting encourage participation culture according to the speaker?

According to the speaker, podcasting can encourage participatory culture in major ways. First, business and organizations can pay attention and read the RSS feed actively during their shows, analyze the data on those tuning in, and adapt their approach to better suit their customers. Second, like radio, it functions live in real-time, allowing for listeners to call in and engage with the show personally. 

4. What are the three critical elements of development for a successfully media when the speaker talks about email, blogging, and online ad? Why does podcasting have the three elements?

The three elements of podcasting are:

1. Episodes must be posted on a regular basis.

Listeners are eager and waiting for more. A podcast will lose their interest if it isn't posted regularly.

2. Don't overdue ad placement.

Blatant advertising attempts are annoying to listeners and disrupt the show. They must be placed infrequently and they must be subtle.

3. Tailor the show to the audience, not the product.

Get the audience to be personally engaged in the message of the show, not the product or brand it sells. They won't come back for the product, they will come back for the connection they felt. 

5. How does the concept of digital media convergence get applied in podcasting when the speaker discusses the compounding media?

Digital media convergence has a place in podcasting as well. Podcasts are accessible from multiple platforms and require that listeners have the technology to connect themselves to the media. It encourages participatory culture because the audience directs the show, not the producer. It also guides business models and has an active hand in the total communication of the company.